I am Ota, the representative.

Until now, we have only been introducing watches on Instagram, but we will also be posting information about various topics on our own website.
I hope you enjoy reading it.
We hope to be able to convey the correct knowledge gained from our long experience working at an authorized dealer to as many people as possible.

The theme for the first time is PATEK PHILIPPE.
This is the watchmaker to whom I feel the most connection and affection.
We believe that we are the world's best watchmaker and are widely recognized by everyone.
Until I received proper training according to the manufacturer's program,
I had only heard about their charms in biographies, but most of them were vague and abstract expressions such as ``having an aura'' or ``having dignity,'' and in the end I never really understood what was so great about them.
Of course, there is currently information that is widely known to everyone in the manufacturer's official 10 value (Ten Value), but in my opinion, the reason why PATEK PHILIPPE is the best in the world is,
Classified by five keywords: ``history'', ``achievements'', ``development'', ``art'', and ``scale''.
Below, we will introduce you to just a few of them.

First of all, regarding "history" and "achievement", the details are described in the official book as well as the above 10 values, but the accumulated data that serves as the basis for all models of Ref.96 after 1932 is stored. There is no other watchmaker that has a system that can check this along with the details. Also, archives are published by other manufacturers,
PATEK PHILIPPE provides the largest amount of information.
In fact, the information has been accumulated and managed so thoroughly that the maintenance history from the 1950s is clearly stated. In addition, we have a track record of receiving high praise in the market for past products.
From pocket watches to James Ward Packard and Henry Graves Jr.
1940年代にシリーズ生産が始まってからの名機の数々が今尚、廃れることなく高い評価を受けております。Ref.130、Ref.530、Ref.1415、Ref.1436、Ref.1463、Ref.1518、Ref.1579、Ref.1593、Ref.2499、Ref.2526、Ref.3424等は特に市場価値が高いモデルでございます。
Modern models will be evaluated from now on, but models that have been manufactured for more than 70 years,
We already have a mature market track record.
PATEK PHILIPPE's irreplaceable market track record over a long period of time has been accumulated.
This is a great strength, and it is something that manufacturers with only capital cannot imitate.
“Money cannot buy history and achievements.”

Although we are talking about ``development,'' we have a tenacity for technological innovation and improvement that can be called insatiable ``exploration.'' This is also part of our organization as an institution for exploring, researching, and inventing speed regulating mechanisms and escapement mechanisms. .
There is also an episode in which he was building a huge model of a balance wheel for research to derive the optimal solution for the reciprocating motion of a balance wheel in a regulating mechanism.
Promoting technological innovation is one of the reasons for switching from the Geneva Seal to in-house standards, but Advanced Research, which began in 2005, is a customer-participation project that aims to improve and develop manufacturing technology with even higher-tech materials and new mechanisms. It is for contributing,
No other manufacturer has a greedy, passionate, and future-oriented research organization. Not only is the movement a new mechanism, but the exterior design is also innovative.
He also sells to customers, and his approach, which includes business aspects, is skillful.

As for "art", this is also the same as mechanical structure, in order to keep craft technology alive.
There is also the aspect of maintaining the technical level. Craftsmen who handle engraving, enamel, and jewelry are
It requires a completely different level of skill from that of a pure watchmaker. Unlike mechanical structures, there are no blueprints, so the world of craft art, which is difficult to put into words, can only be passed down through direct work from master to apprentice. It is a very analog type of technology.
The dial is the most visible indicator of the highest level of craftsmanship in a watch, but before the Stern family transferred management rights from the founding family of PATEK PHILIPPE,
Our main supplier is Stern Brothers Dial Manufacturing Co., Ltd.
Originally, he was an expert in dial production, and had an extraordinary passion and track record for dial production technology.
The current manufacturing base also has a large factory specializing in dials (comparable to the company building where all processes are performed by an average manufacturer).
From 2019, we will open a second factory specializing in the production of rare handcrafted models in the suburbs of Geneva.
It was built and is in operation at its headquarters in Plan-les-Ottes.

Lastly, regarding "scale", including the factory specializing in dial production mentioned above,
The first and second factories of Plan-les-Ottes, the home base, and all the craftsmen and staff working there.
The total number of people is over 1500. Since we are a top-class manufacturer (manufacturing all processes in the same company building) with 700 to 800 people, we have almost doubled the number of people.
Manufacturing is carried out by division of labor in each section.
Of course, the exterior parts other than the dial (case, crown, hands, buckle) are
The true value is the component parts of the movement, for example, the uneven parts of each gear assembled in the gear train.
We perform inspections of the actual product to ensure that it has been cut and polished to the exact size according to the design drawings. The amount of time and effort put into the tiny parts of this movement is impossible for other manufacturers.
Grand Complication watchmakers are made up of an elite team of around 10 people.
Basically, each person assembles one unit.

Lastly, I would like to talk about the great Chairman Emeritus Philip Stern, whom I greatly respect.
You turned 85 last year, but you were appointed president in 1993.
Relocation to the current Plan Les Watts main factory
He left behind many achievements such as establishing the PATEK PHILIPPE Museum.
In the 150s and 1970s, even before the company's 80th anniversary, the Swiss watch industry was in turmoil due to the quartz shock, and a turbulent time when new values ​​were born.
I can imagine the passion that Chairman Philip had when he was effectively directing the organization as a young man in his 30s and 40s.
We have built up a manufacturing track record based on this strong and unwavering belief.
Celebrated the 240th anniversary of its founding by creating the Nautilus and Cal.3940, and producing Ref.3974 and Ref.150.
We are currently making preparations for the arrival of Patek Philippe, and I think it is no exaggeration to say that the path to the current Patek Philippe was set during this period.
And above all, clearly stating the brand's value and spreading it both inside and outside the company.
Personally, I think this is his greatest achievement, leading him to his current position as the best in the world.
The character of Chairman Philip, who overcame such difficult times and grew the brand, is as follows:
Although he is a manager who has demonstrated decisiveness, drive, courage, and flexible response, as well as influence both inside and outside the company, as well as rare and legendary dexterity, I am fortunate to have celebrated our 2014th anniversary in 175. At the gala party held at Meiji Jingu Gaien, a commemorative event, I spoke to him while he was standing alone in a corner of the venue, wearing a red happi coat in a stylish Japanese festival style. , I took two shots. At that time, I had the impression that he had a very gentle face, which I couldn't imagine for someone who had accomplished such a bold task, and I had a soft impression that I felt close to him.
I feel like we exchanged a few words, but I was in such a dreamy, ascended state that I don't remember the details at all (lol)
I feel that he has a soft, kind and loving personality that only a truly strong-hearted person can bring out.
I personally feel that it has had a huge impact on my life.
When introducing Calatrava, the ultimate simple model, we always say that it is a symbol of "Less is More" and "Less is more", and Chairman Philippe has embodied this philosophy on the ground. I think that's the way to go.
Highly completed products from the past are considered vintage and will never lose their value. From the 1970s to around 2009, created under the direction of Chairman Philip.
As one of the communicators, I would like to convey the charm of many masterpieces to everyone.